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boAt Faces Backlash Over Controversial Advertisement Comparing EarPods with AirPods



Recently, boAt, an Indian consumer electronic brand again made headlines. Known for its wearable devices like earphones and smartwatches, a new advertisement has sparked anger among Apple fans which was posted on social media. In the advertisement, boAt showcased comparing its EarPods with Apple's AirPods, which has led to criticism from Apple users.

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The Controversial Advertisement

The advertisement features a juxtaposition of an Apple and boAt's earbuds, accompanied by a modified version of Apple's iconic tagline, "Think Different," altered to "Think Better." Below the image, the slogan urges consumers to "Don't be a fanboy, be a boathead," advocating for boAt's products over Apple's.

boAt claims superiority in bass, Active Noise Cancellation (ANC), and battery life over Apple's AirPods in the advertisement, specifically highlighting its Airopes true wireless earbuds series (TWS). Additionally, boAt emphasizes its competitive pricing, starting from Rs 899, in contrast to Apple's second-generation AirPods priced at Rs 12,900.

 

Social Media Response

The advertisement has generated over 60,000 views on social media platforms, eliciting widespread criticism from users. Many have condemned boAt's advertisement as misleading and expressed disappointment. Numerous users have taken to sharing memes and mocking the advertisement.

In response to the backlash, boAt issued an apology to one user and offered assistance. However, the controversy surrounding the advertisement persists, with users continuing to express discontent and skepticism towards boAt's claims.





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